May is National Runners' Month?

I saw that May is National Runner’s Month and after doing very little research, I found out that it is just a marketing campaign for Dick’s Sporting Goods.  From the Times Union online…

May is National Runners’ Month? April 27, 2010 at 6:38 am by Colleen Morrissey Wheatley

Have you caught the commercials that May is national runners’ month?  I have heard it a few times and wondered what that means exactly.  After a brief time on the interwebs, as a colleague refers to it, I found it is just a marketing campaign by Dick’s Sporting Goods.   Not that it is such a bad thing – they are sponsoring a series of races and will have expert tips on the web site by Bart Yasso and Dean Karnazes, but it isn’t any sort of official designation.

Read on here.