Chocolate milk makers now target grown-up athletes

From USA Today online...

Chocolate milk makers now target grown-up athletes
By Bruce Horovitz, USA TODAY

Turns out chocolate milk makers might not need school kids after all.
Not when they have millions of adult athletes ready to scarf down the sugary stuff.

Today, the national milk organization behind the powerful milk mustache and Got Milk?? ad campaigns, will announce plans to literally wipe the milk mustache out of its chocolate milk ads and begin targeting the flavored dairy product at what might appear to be a most unlikely audience: grown-up jocks.

Read on here. And see the commercial.